2023 New York State Blues Festival [Press]

Syracuse June music festivals help generate $2 million in visitor spending, Visit Syracuse says

July 19, 2023 by Eric Reinhardt at cnybj.com

The New York State Blues Festival and Syracuse Jazz Fest, in partnership with Visit Syracuse, increased visitor spending in Onondaga County by nearly $2 million this past June, Visit Syracuse reported on Wednesday.

The organization’s targeted digital and streaming-service advertising campaign for the NYS Blues Festival at the New York State Fairgrounds helped bring in people who traveled an average distance of 129 miles. Visitors came from as far away as California, Canada, and Brazil, per the Visit Syracuse announcement.

Read the full article at cnybj.com.

Blues, jazz fests cement Syracuse as ‘flourishing music destination’ (Your Letters)

July 14, 2023 by syracuse.com

To the Editor:

I wanted to take a moment and highlight the incredible success of two major music festivals held this past June as Syracuse and Onondaga County continue to move up the charts as a flourishing music destination.

The New York State Blues Festival at the New York State Fairgrounds was simply a first-rate event. Attendance climbed once again thanks to the tremendous marketing efforts of the festival, paired with the Visit Syracuse team. In the weeks leading up to the festivals, our targeted digital and OTT streaming services advertising campaign, developed in partnership with Advance Media New York, delivered hundreds of thousands of impressions throughout Upstate New York, Pennsylvania, Massachusetts and the New York City/New Jersey/Connecticut tri-state area, resulting in thousands of clicks to our website for additional information. This drove people into our county from many different states, including from as far away as California. Many visitors came down from Canada, and the festival even attracted fans from Brazil! The Saturday of the New York State Blues Festival was the most popular arrival date for visitors to Onondaga County in the month of June! The average distance traveled to the festival was 129 miles, boosting significant dollars into the tourism economy via hotel rooms, food and beverage, gas and shopping expenditures.

Read the full article at syracuse.com.